Strategy & Content
Mountains.jpg

orphans kitchen

 

WWW.ORPHANSKITCHEN.CO.NZ | INSTAGRAM

BRAND DEVELOPMENT / WEBSITE COPY / RESTAURANT MANIFESTO

about: orphans kitchen

about: orphans kitchen

 

This country’s land is raw, diverse and powerful. Two seas are our sandwich, and the adventurous may visit both coasts in less than a day, confronted with dramatic landscape changes as they go.

All this from a little island country floating in the Pacific. Orphans Kitchen lives within these landscapes, and remains faithful to a place that has so much edible love to give.

The kitchen looks to the bush, the ocean, the orchards, the fjords and the plains as tools for exploring national flavours and identity. This is how expressions on the plate are teased out, ones that express the nuances of our Oceania home.

TEXT | SOPHIE BURTON

PHOTO | TROY GOODALL

orphans kitchen manifesto | 2016

orphans kitchen manifesto | 2016

 

our approach

0.1  Practically express the qualities of purity, simplicity and sustainability that we would like to see associated with New Zealand’s food culture.

0.2  Respect New Zealand’s erratic weather and remember that ever-changing conditions give us true variety in the produce we like to use.

0.3  Work with regional produce that is cultivated with care, high in nutrients and holds the unique terroir of its area.

0.4  Continue to invent, challenge convention and produce the best dining experiences.

0.5  Promote the protection of native fish species in our seas, and openly champion more sustainable approaches to harvesting food in our forests, farmlands and rivers.

0.6  Educate diners about Maori heritage through ways of food preparation. Bring forgotten flavours or ingredients to the table in a modern context.

TEXT | SOPHIE BURTON