Strategy & Content
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Bear Park

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What is technology’s role in the lives of our youngest citizens?
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Bear Park: connecting teachers & parents with an inspired learning philosophy.

At Bear Park centres, children learn to think creatively and independently, through hands-on, self-initiated projects and relationships with the natural environment.

Brand Laundry built an insight-based content strategy that allowed Bear Park to connect with the New Zealand early childhood teaching community in the most authentic way possible. Teachers (both those employed at Bear Park and beyond) were seeking dialogue and an ongoing conversation about Reggio-Emilia learning philosophies. We positioned Bear Park as a knowledgeable figurehead for Reggio-inspired learning in New Zealand. From here we built a wealth of long form content that posed open questions on topics that the teaching community showed interest in.

We complemented the content with headline-driven print ads featured in OhBaby, MiNDFOOD & Denizen and x4 yearly teacher open evenings at Bear Park centres across Auckland. Teachers moved about the incredible learning environments that Bear Park has become known for, while connecting with likeminded teachers interested in Reggio-inspired education.