Strategy & Content


Marketing strategy, brand tonality and copywriting for brands, publications, and people.


about: Brand Laundry

Brand Laundry is a New Zealand-based consultancy and content studio run by Sophie Burton. Has a background in advertising and luxury print media. Can be useful, is also persuasive. Communicates ideas with words.

Collaborates extensively with other creatives, including designers, editors, brand managers, digital agencies, UX developers and photographers. 

Feels incredibly privileged to work with such talented, inspiring people every day. 

Personal style lies somewhere between surfer and civilised.